As the co-founder of TalentX Entertainment and TXG, Jason Wilhelm was originally headed for law school and a career in the FBI and eventually, politics. However, his love of gaming and his keen business skills led him into the world of entertainment, Esports, and helping launch one of the fastest-growing talent management firms in the country.
Wilhelm launched a successful YouTube channel in 2011, uploading Call of Duty gaming content as a hobby. At the same time, he worked several part time jobs – one of which involved buying and selling collectibles at Comic Cons. From that job, Wilhelm learned that he loved the art of sales and negotiation.
In 2014, Wilhelm combined his love of gaming and business when he helped SoaR gaming launch their first Esports team. Under his leadership, the team grew to over 10 million followers across networks, with Wilhelm negotiating backing from several large sponsors. Three years later, Wilhelm was chosen to help the Sacramento Kings launch their Esports organization, Kings Guard Gaming. Upon leaving the Sacramento Kings, Wilhelm moved to Los Angeles to manage a group of creators that had over 20 million followers on YouTube. In less than six months, Wilhelm had negotiated over $2.5 million in deals for his clients.
Late 2018 saw Wilhelm taking the helm at the gaming department for global media company Studio 71. His time there gave him valuable insight into the corporate perspective, but he missed his connection to the creator side of the equation and longed to expand beyond gaming. During this time, Wilhelm met Tal Fishman, a top YouTube comedy content creator with whom he kicked off the Podcap podcast (in partnership with Studio 71).
With Fishman, Wilhelm launched Collective Entertainment, LLC, a full-service management company and talent incubator. In just one year, the pair executed over $3 million in deals and partnerships for their talent. In late 2019, Wilhelm and Fishman expanded the Collective Entertainment vision into TalentX Entertainment – a gaming, touring, and merchandising company with the motto “Creator first.”
Through TalentX, Wilhelm is realizing his vision of a talent management firm that’s not only designed for creators; it’s one that’s led by creators.
Now he is currently serving as the Co-Founder/Chief Strategy Officer for TalentX Entertainment and the Co-Founder/Chief Executive Officer of TXG.